Private Label Business – Strengthening the brand

Generating added value with private labels

The efforts of renowned brands to broaden their product range with private labels are growing continuously. They have recognized that their own brand offers very good opportunities for design and positioning. They can also emphasize their own expertise and increase brand awareness. Both have a positive influence on the brand image and strengthen customer loyalty to the brand.

Use of market contacts and insight knowledge

If you choose Interchem with a direct connection to Chemische Fabrik Dr.Stöcker, you can rely on the cooperation in the successful establishment of internationally known brands. The knowledge gained in various market segments provides valuable support in establishing your own brand.

As a first step, we will present you with illustrative samples for which your corporate design will be incorporated into the label design. Further details can be agreed in a roughly outlined project plan, whereby you have a set of professional tools at your disposal. You can decide whether you want to use individual modules or the complete range of services.

You know your customers’ purchasing behavior and preferences best and know what they value and why they prefer your products and services. We offer you professional support in market and customer development – with the best product qualities, a wide range of services and personal support.

Added value for your brand

When we talk about quality, we are talking about the demand for sustainability in production and product development. This claim is reflected in all processes – including our team’s enthusiasm for helping to make your strong brand even stronger – with all the associated benefits:

  • Strengthening customer relationships and loyalty
  • “The new” sets accents in the image of innovation and sustainability
  • Increased expertise through portfolio expansion
  • Independent price and profit structure
  • Implementation of own design ideas on packaging and label
  • Own marketing opportunities
  • Exclusivity of active ingredient formulations/product qualities
  • Own composition of the product range

Find out more about our private label product categories here.

Download PDF Private Label Flyer

Interchem Chemische Produkte GmbH

Interchem develops innovative and marketable formulations for private label concepts in the market segments in its own R&D laboratory:

  • Car and motorcycle care
  • Industrial and commercial cleaners for specialist stores and self-service retail groups
  • Individual product lines and specialty items, such as eyeglass care products and household cleaners
  • Hygiene and skin protection
  • AdBlue®
  • and many more

Whether you are an entry-level, high-performance or premium brand, our products and services give you the opportunity to stand out from the competition. Our experience ensures your success.

We support our customers with product range planning and the development of tailor-made marketing concepts in order to differentiate themselves from the competition and retain customers in the long term.

Our claim: Chemical solutions

Customer satisfaction is an important component of our activities. Customer requirements on the market are demanding and are becoming ever greater.

As a specialist chemical company, we face up to the competition and offer services and qualifications for business success, including the ability to incorporate customers and their wishes into our product and company strategy.

Our guiding principle is an inner willingness to continuously innovate, combined with a pronounced service mentality.

The satisfaction of our customers is the important capital of a partnership in the value chain in the sector of comprehensive chemical products from development to market maturity and marketability.

Private Label – Inquiries/Consulting
Claudia Streller
Tel.: +49 6701 91178-219